This month Disney-Pixar released a new movie, Brave. It tells the tale of an Scottish princess, a skilled archer named Merida as she defies a royal family custom which causes chaos in her kingdom. After consulting a witch for help, her family becomes cursed and Merida is forced to undo the spell before it is too late. After opening on June 22, it made $66.7 million which makes it #1 in the box office. This is great new for Pixar as they thought that a princess movie would not appeal to the male audience. After a survey was made it was concluded that 43% of the audience were males.
Another exciting venture for the Walt Disney Company is the opening of a new addition to Disney California Adventure park...Cars Land, which is themed after the Pixar's Cars movie. Hundreds of fans camped outside the gates the night before it was scheduled to open. By mid- morning thousands gathered around its main street which is a mimic the movies nostalgic Route 66. Wall Street analysts were playing close attention to the exciting unveiling as they weighed in on the company's latest gamble.
Cars Land is only the beginning of a $1.1 billion, four year overhaul expansion to specifically boost attendance to the park. Disney intends to make the new Cars sections a motif to have guests stay longer at the park which means more money spent at the restaurants and gift shops. Its been recorded that merchandise and food sales have a higher profit margin than ticket sales...even though ticket sales have gone up at least 30% in the last year.
CRAIG, J. (2012, JUNE 19). Disney
hits the bull’s-eye with new princess tale 'brave' read more:
http://www.foxnews.com/entertainment/2012/06/19/disney-hits-bulls-eye-with-new-princess-tale-brave/
Faughnder, R. (2012, JUNE 16). Disney's cars land opens with a gridlock of fans. Retrieved from http://www.latimes.com/business/la-fi-carsland-open-20120616,0,3669975.story
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